[ 摘要 ]

在台灣原住民地區多屬遠離都市的邊陲地區，觀光產業旅遊設施與交通的開發往往破壞了旅遊地附近的自然資源和景觀，旅遊活動及產業發展也對環境產生了重大的污染，而且非常容易的進入自然環境的每一個角落，包括原住民地區，因此造成遊憩開發和環境資源保育的重大衝突。在此前提下，使得人們開始思考人與自然的共生關係，在旅遊發展和資源保育間求取平衡，而提出環境滿意度觀點的經營管理策略，並希望能透過瞭解原住民地區遊客對民宿的環境滿意程度的差異性，以提供民宿業者作為擬定經營管理策略之參考。

本研究以花蓮縣原住民鄉民宿遊客作為抽樣對象，正式調查於3月21日至3月23日間，針對前來住宿之遊客於於住宿時抽樣選取樣本。共發出284份問卷，過濾出有效問卷253份，可用率為89﹪。故本研究正式樣本數為253份。

研究結果方面，就描述性統計分析結果，遊客以大專程度以上之年輕人居多，這反應年輕人經濟能力及對大自然的嚮往。職業上以有固定休假及國民旅遊卡的軍公教比例最高。民宿的特色及口碑是非常重要的。

就描述性統計分析結果，遊客以年青人、大專程度、軍公教者居多，表示經濟能力、時間是重要考量因素。遊客對於得知民宿資訊來源以親友比率較高，由此可知民宿的特色及口碑是非常重要的。另外遊客對環境教育是重視的，民宿主人的環境知識及解說能力士經營民宿的重要指標。

研究中發現，民宿提供良好的遊憩體驗、環境教育，對提升遊客滿意度是有幫助的。民宿特色則對於民宿經營管理方式的認同度差異較大，環境設施會影響民宿遊客的遊憩體驗，這些可作為研究民宿經營管理之重要參考。

[ 英文摘要 ]

In Taiwan, the aboriginal area is located mostly in the remote places, far away from the urban area. The development of tourist industrial facility and transportation has caused destruction of the natural environment resources and tour sceneries. Tour activities and development of tourism has created massive pollution on natural environment including the aboriginal areas. Therefore creating a conflict between tourism development and conservation of natural resources and its environmentIn this concept, people should start to study the relationshp between mankind and its natural habitat, to maintain balance between tourism development and conservation of natural resources and to propose management development strategy of environmental satisfaction and analyzation of the degree of environmental satisfaction of tourist in the aboriginal area and to provide reference to the owner of residential inn in the field of management strategy.

This research uses tourist in tourist in Hualien County aboriginal area. As random subject. The formal study started from March 23 to March 25. Out of 284 questionnaires given to the subject, 253 questionnaires are considered valid or an equivalent of 89%.

This questionnaire is aimed at knowing the relationship between style and form of tour, its tour environment and tourist satisfaction. It uses ANOVA as means to discuss whether there is a difference. If there are differences then (Schiffe) test is used to understand the differences between each other.

The findings in this research shows that the tourist were highly satisfied with regards to the residential inn and its environment. The tourist spots are well provided with tour facility, environment education and tourist regulations and guidance are acceptable.Through variation analysis, the result shows that under

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different tourist environment and specific touring the satisfaction of environment on residential inn has different result. Leisure facility affects touring experience. Good tour guidance will heighten the satisfaction of the residential inn’s environment. The tourist has a big recognition difference to the management and specific touring of residential inn. This is an important reference basis to the residential inn owner and their development strategy