[ 摘要 ]

本研究主要目的是藉由觀光供給面來探究文化觀光發展策略，採用了專家訪談、嘉義地區觀光資源及觀光發展之SWOT分析，再參考案例分析，整理出文化觀光發展之策略。最後以邀請產、官、學三方面專家學者進行德菲法意見諮詢調查，最後研擬出嘉義地區可行之觀光策略發展。

「文化」是任何產業的加值要素、甚至是核心要素，它可以創造觀光產業的附加價值，且可突顯地方風格，展現地域文化特色，更進一步透過文化觀光的規劃與推展來帶動地方經濟活力與基礎建設並提升居民生活品質。嘉義地區擁有豐富的自然景觀與人文資源，在原有的基礎上如知名的阿里山觀光景點，再利用本身具備的文化元素建構出獨特的文化觀光產業。

本研究歸納出下列策略重點：

(一)、嘉義地區的自然資源與人文資源，如「生態旅遊」、「原住民異族觀光」、「阿里山高山茶之茶飲文化」、「嘉義市國際管樂節」、「阿里山林業文化村」等都是在專家學者中所達到共識的觀光吸引力文化元素，同時可加上森林鐵道火車之旅、在地特有農漁產、學習之旅、故宮南院的設立，將之發展成為文化觀光的加值元素。

(二)、在觀光供給面的規劃中，政府部門可以提供觀光產業的基礎建設與制訂適當政策與監督職責；在商業組織中則可以快速反應市場需求，進行觀光產品之開發與滿足觀光客之旅遊體驗感受；非營利組織則可以在觀光開發過程與生態環境、地區意識做一平衡作用，同時學術單位可提供研發及人力資源的培訓，三者間合作可以在地區觀光發展更為完善與周詳。

[ 英文摘要 ]

The purpose of the study is to explore the strategies in the development of Chiayi cultural tourism through the five dimensions of supply aspects：attractions, services, transportation, information, and promotion. The researcher takes the methods to develop Chiayi’s cultural tourism strategies through tourism resources data analysis, three cases study, and deep interview to induct the strategies. Then, the strategies are evaluated by Delphi.

Culture is the core and added-value element in any industries. Cultural tourism is the trend in the world tourism industries. Using the unique natural resources or human resources to develop the regional culture tourism, we can get the competitiveness and uniqueness to be the only tour destination and attract tourists to visit.

The results of the study reveal that

1. In the region of Chiayi, there are some essential elements in developing cultural tourism such as ecotourism tours, aboriginals tour, tea-drinking , rail tours, gourmet guide, educational tour, International Band Festival, and the branch of the Palace Museum. They are the niches to develop the regional cultural tourism.

2. Government and non-profit organization and commercials play important roles in regional tourism development. The government establishes policies and rules to set up the friendly tour environment and attracts commercials to invest. Commercials can provide tourists with the essential entertainment equipment, lodging and food service. Non-profit organizations will balance the regional tourism development and area conservation. Schools will also cultivate the human resources for tourism and do the researches in the tourism development to promote the regional cultural tourism.