[ 摘要 ]

日月潭的觀光業發展經歷過興盛、沒落，近年又逐漸復甦、蓬勃，發展觀光對當地帶來的衝擊包括正、負面，不論是政府單位或是當地居民除了焦點放日月潭的觀光收益之外，也要思考經年累月發展觀光業下，日月潭所面臨的問題。本研究之目的是從當地居民與遊客觀點探討觀光發展對日月潭地區的經濟、社會文化與環境衝擊。研究方法主要以訪談法為主，輔以問卷調查與實地訪查蒐集所需資料。研究主要結果為：

一、經濟衝擊：正面衝擊包括就業機會與收入增加、吸引投資、公共設施增加、提昇競爭優勢、誘發其他產業、地價與房價上揚。負面衝擊包括工作薪資差異大、收入不如預期好、需要投入高成本、公共設備品質與成效差、觀光事業發展區域不均等。

二、社會文化衝擊：正面衝擊包括社會組織增加、改善生活品質、保存邵族文化。負面衝擊包括過度商業化、新舊移民衝突、與遊客間信任感不足、邵族文化變質、對外來投資反感等。

三、環境衝擊：正面衝擊包括環境清潔、自然保育、改善景觀品質。負面衝擊包括擁擠度增加、景觀品質差、動植物生存受干擾與水、垃圾、噪音、空氣污染。



[ 英文摘要 ]

The tourism development in Sun-Moon Lake has experienced prosperously and declining. But the tourism gradually recovered and become vigorously in recent years.

Tourism may brings positive and negative impacts. The history of tourism development in Sun-Moon Lake has been a long time.We may just focus on income of tourism. No matter the government or the local resident, we should thank about the problems of tourism now. The methods use for data collecting are through interviewing, questionnaire survey and participation observation. The results of the study are as blow:

1.Economic impacts include:Positive impacts are the increase of employment opportunity and income, attraction investment, the increase of public facility, the promotion of competitive advantage, initiation of other industries, the increase of land and house price.Negative impacts are the difference of salary, the income is inferior to anticipated, must invest the high cost, the quality and result of public facility are not good, the region development is uneven.

2. Social and cultural impacts include:Positive impacts are the increase of community organizes, improvement of life quality, cultural preservation. Negative impacts are commercial pursuits overly,. conflict between immigration and local resident, the trust between tourist and merchant is insufficient, cultural deterioration, against external investment.

3. Environment impacts include: Positive impacts are the environment is clean, care for natural, improvement of landscape quality.Negative impacts are increase of crowd, landscape quality is bad,disturbance of animal and plant, water pollution, trash pollution, noise pollution, air pollution. .