[ 摘要 ]

本研究方式主要是採用實驗研究，將研究對象分為實驗組與對照組。期望透由「個性圖騰設計」教學活動，將現今企業的標誌設計與原始台灣原住民圖騰藝術整合，並讓學生應用到個性圖騰設計中。分為五個章節，第一章為緒論，概述研究動機、研究目的、研究範圍與架構、研究方法、及名詞釋義。第二章探討視覺傳達設計之標誌﹝logo﹞、圖騰藝術、原住民圖騰藝術、並分析出台灣原住民圖騰與標誌（logo）之異同。第三章進行實驗研究設計。第四章針對實驗組與對照組進行色彩分析、造形分析、線條分析、設計元素分析、整體表現分析、設計理念分析、及實驗組元素分析。第五章為結論。

本研究採用實驗研究，將實驗對象分為對照組與實驗組。對照組僅進行標誌設計教學；實驗組除了教授標誌設計教學外，還增加台灣原住民圖騰藝術教學活動。在課程結束後讓學生設計自己的個性圖騰作品，並分析二組之實驗結果是否符合實驗精神。實驗後獲得以下之結論：

一、 實驗組在增加「台灣原住民圖騰藝術」教學後，對於學生之自我認同是有所提昇的。

二、 實驗組與對照組學生所設計之個性圖騰作品在構成元素上的差異：實驗組作品以圖案為主；對照組作品以文字為主。

三、 實驗組之個性圖騰作品從創作理念中可看出，自我認同提昇，其作品較有自我獨特風格。唯目前的學生處於眼高手低的階段，對於所要表現的「想法」，還無法確切的「描繪」出來。

透過這樣一個以族群傳統圖騰藝術的教學活動，讓學生在學校課程中所學習到的知識、經驗，能有助於其對傳統文化、圖騰藝術的認知與瞭解，並能對自我認同的程度有所提昇。亦希望透由此研究成果，能引發更多元的角度來思考學校藝術教育的功能。

關鍵詞：標誌設計、台灣原住民藝術、圖騰藝術



[ 英文摘要 ]

The purpose of this study is to verify the “Taiwan Aborigine Totem” application of the trademark design. By introducing the Taiwan Aborigine totem in the visual communication class, we expect that students may apply it into their trademark design.

This is an experiment research, which was to divide students into two groups, and this research can be divided into five parts. The first part of this research was the introduction, which includes the motivation, goals, frame and methods. The second part is to analyze the common and difference of the logo and the Taiwan aborigine totem. The third part is the main experiment of this research and the fourth part is to analyze the trademark designs by two groups. The last part is the result of this research and the conclusion.

Both groups of this experiment were taught the trademark design. But the experiment group was also introduced the Taiwan aborigine totem. After the teaching experiment finished, both groups designed the trademark and the application of the Taiwan aborigine totem was analyzed.

The results are as follows. Students of the experiment group understood more traditional cultures and realize the art of totem. Also, their designs are more unique and reflect more self-identity. By the result of this research, the various teaching activity in the visual communication design class are expected.