[ 摘要 ]
本研究旨在探討排灣族琉璃珠之文化意象，分析現今樣式多元之琉璃珠所詮釋的排灣族文化意象，以期望能作為文化意象設計之參考。

首先針對排灣族三地門鄉之琉璃珠工藝坊進行深度質性訪談，並透過紮根理論研究法及質性分析軟體Winmax 98 pro找出重要譯碼後，再將譯碼編制成正式問卷，藉以了解消費者對琉璃珠之感知程度，最後再推論其原則。其研究結果如下：

1.形成排灣族琉璃珠之文化意象主要構面可分別為：文化認同與傳承、階級制度、宗教神靈及美感等四項。
2.以琉璃珠整體外觀而言，消費者認為陶壺珠之外觀形狀及陶壺珠上圖案最具有文化認同與傳承之意象；彎月形之外觀形狀及臉形之圖案最具有宗教神靈及階級地位之意象；圓柱形外觀形狀及土地之珠之圖案最具有美感之意象。
3.消費者類別變項中，以性別之群組對琉璃珠文化意象感覺差異程度大。而職業及教育程度對琉璃珠文化意象感覺差異程度不明顯。
4.運用複迴歸導出之設計原則為：在文化認同與傳承意象上，外觀形狀為圓柱形，圖案為波紋狀；在階級地位及宗教神靈之意象上，外觀形狀為圓柱形，圖案使用為重圈紋，在顏色方面則以野性中帶有尊貴感之意象色彩（鮮色調、明色調），在美感意象上則為圓球形、圖案為波紋狀加重圈紋與水滴紋，顏色是古典中帶有科技感之意象色彩。

[ 英文摘要 ]
This research aims at probing into the Cultural Image for Taiwan Paiwanese Glass Beads, what is it is analyzed that the Glass Beads with plural design annotated now arranges gulf clan''s cultural image, reference which Israel expects to be able to design as the cultural image.　

At first to arrange Paiwanese Sandimen Township Glass Beads craft workshop of township carry on deep quality interview, through take root theoretical research law and quality analyze software of Winmax 98 pro , find out behind the important code, and then work out the code into a formal questionnaire, use to understand consumer''s esthesia intensity to the Glass Beads, inference it principle afterwards. Its result of study is as follows:

1.Cultural image to form Paiwanese Glass Beads construct surface very mainly: Culture is admitted and passed on, class'' system, religious gods and aesthetic feeling, when four items.
2.As for Glass Beads whole appearance, consumers think there is culture that admits and passes its image on most in the pattern on the view form and pottery pot pearl outside the pottery pot pearl; The view form and pattern of the shape of face have religious gods and image of class'' status most outside the curved monthly shape; Cylindrical appearance form and pattern of the pearl of the land have image of aesthetic feeling most.
3.Consumer classification become item, cultural image feel difference to be intensity loud to coloured glaze pearl with groups of group of sex. The job and education degree feel difference intensity is not obvious about Glass Beads cultural image.
4.The design principle used and is replied and is led out is: Admit and pass the image on to in culture, the appearance form is Cylindrical, the pattern is a ripple form; On class'' position and the religious gods'' image, the appearance form is cylindrical, the pattern is used in order to enclose the line again, there is image color (fresh tone, bright tone) of the honourable sense with wild nature in color ,Aggravate and enclose the line and water droplet line on the aesthetic feeling image for the ripple form for the spherical, pattern, image color with the scientific and technological sense in it is classical that the color is