[ 英文摘要 ]
To day virtual communities grow rapidly providing places for people to share their experiences on special interestes. Communications in virtual communities become common activities for lots of community members. Therefore, lots of product information are then spreaded through this channel of communication. It is also observed that mass of dicussions occur when a new product is published. It will be interested to explore the relationships of communition networks of virtual communities. This study aims to discuss the relationships of social network in virtual communities of automobiles using the social network analysis. Data are collected from a famous forum discussing the new automobiles of 2007. Results show the number of response has positive relationships with the number of browsers. Furthermore, indexes of social network analysis have significant differences on the discussion issues of new automobiles
