[ 摘要 ]

本研究之目的是探討原住民棒球運動選手如何能在棒球這塊領域發光發熱？本研究採用質化研究法，藉由逐漸深入的訪談方式，引發研究參與者去回顧並敘說生命歷程。研究結果歸納之結論為：

1. 幾位原住民棒球員認為會影響成為職業運動明星的球員特質分別有：身材、良好運動精神、好的技術，而外表並不是最重要的因素。

2. 幾位原住民棒球員認為媒體對於他們成為職業運動明星有很大的影響，若和媒體相處得當，實質上能為他們帶來加分的效果。多報導會增加球員的人氣指數，而影響球團看待球員的身價進行調薪。但在被媒體大量的報導之下，有時反而造成球員生活方面的困擾。

3. 媒體對原住民正面的報導也將會有助於改善原住民的形象，讓一些過往的迷思可以被因此而抿除。

綜合研究者本身從事棒球運動以來的經驗累積，想要給予不管是目前正在打棒球的選手，或是未來想要以打球維生的選手一些建議：第一是要做好生涯規劃，第二則是要多去進修，充實自己。



[ 英文摘要 ]

The purpose of the study was to understand how five-selected aboriginal baseball players were able to review their life stories and to find their process of the idolization by utilizing qualitative research method. The results are as follows:

1. Players believe that professional stars have some special characteristics such as good body shape, nice sport-ship, and excellent baseball skills. However, good-looking, which was general believed, was not the most important reason to attract fans’ attention.

2. Players all believe that media influence them tremendously. By getting along well with media, media professionals would publish more positive stories on newspapers and other media. Therefore, players may get higher salaries. However, players feel that the more famous they are, the more disturbance in their life.

3. Players hope that media can change the stereotyped images of aborigines because there are many biased thoughts of them in Taiwan.

By reviewing long involvement of baseball, the author conclude the following two suggestions with the result of the study: (1) having good career and life planning; (2) keeping continuing education for future baseball players.