依類型 族群 主題   
 
 
2018.07.03
台灣溫泉會館關鍵成功因素之探討
主題: 學術研究、觀光旅遊  
作者 陳少青
學校系所 稻江科技暨管理學院 休閒遊憩管理學系碩士在職專班
地點 全臺 全部  
研究內容

 Taiwan people is as more and more as health activities to the recreational activity in recent years, seepage spring rest house''s more coming is more valued by the visitor, the seepage spring hotel keeper begin seems to be the respect to the seepage spring rest house key successful hotel, and this search hopes to realize to have those to are important beacons of successful seepage spring rest house key hotel, and constructs the beacon matrix of a set of seepage spring rest house key successful hotel.
This search hopes to realize to have those to are important beacons of successful seepage spring rest house key hotel, and constructs the beacon matrix of a set of seepage spring rest house key successful hotel.Review of the via cultural heritage, makes use of a virtuous the pheasant law collection seepage spring rest house the key successful hotel to produce, officers, visitors'' three sides total 36 advertises, create search a public praise seepage spring tour the factor induce four appraisals lord criterion:"the natural environment key successful hotel", "the mental social key successful hotel" and"entity facilitation the key successful hotel" and"the finance key successful hotel", and 16 suitable time criteria, and by the specialist interview the questionnaire settle analyses result as follows:Four lord criteria whole weight weighs to take"the natural environment key successful hotel" as the most important criterion, secondly for"the mental social key successful hotel" and"the entity makes a convenience of the key successful hotel", ultimately for"the finance key successful hotel";Before the entirety in 16 secondary criteria evaluates the materiality of the hotel 3 is one after another "the pricing key successful hotel", "the communication facilitation key successful hotel" and"the natural sight resource key successful hotel" is ultimately "the seepage spring rest house popularity key successful hotel".
Anticipate by current the public the specialist can tender the parties concerned layout seepage spring to the seepage spring rest hotel key successful hotel tour of for reference, also hope to strengthen the implementation of seepage spring tour at the same time, seepage spring and economies energy the balance development reach the everlasting working object.

Keyword: Key Successful Factor, Specialist Interviews, Hot Spring Hotels

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