關鍵詞：友善耕作; 有機農業; 市場; 洛神; 臺東; Friendly farming; Organic agriculture; Market; Rosella; Taitung;

中文摘要：農業曾在臺灣經濟成長過程中扮演著重要的角色，但是隨著一九六０年代初期以來以「出口帶動成長」的經濟發展模式，造成以農業為主的鄉村在不斷勞動力外移的情況下被邊緣化。然而，從一九八０年代後期，強調友善耕作、重農返土的新農浪潮開始在臺灣發展，這樣的趨勢固然受到國外對於資本主義工業現代性以及工業型農業的反省的影響，卻也跟臺灣社會對於食安、食療與環境意識的發展有關。從已有的一些研究來看，新農浪潮的實際發展情形頗為複雜。例如，有些強調人與土地、自然的關係，有些則強調農的社會性價值。即使務農者，有些是尋求農業生計的新的可能，有些可能是另類生活方式的追求。本文以一位居住臺東地區、使用友善耕作從事洛神種作的卑南族原住民農作者為例，描述當事者從2008年迄今的務農經驗，其中，包括對於農法的看法、產業的想像，尤其如何建立一個含括「原物料＋事業體＋通路＋消費者」的產業鏈的嘗試。本文藉由這個個案，以及對照目前在東臺灣從事類似的地方創新的案例，指出一些值得後續研究的重要議題，例如：在缺乏人力、資本等生產因素的地區（如東臺灣），如何可能發展出另類的資本累積；如何營造出銜接生產與消費但有別於資本主義且集中式的不同規模的市場。

英文摘要：Since the late 1980s organic agriculture, emphasizing the interrelationships between farmers and land, human and non-human, has emerged in Taiwan as a sort of friendly farming opposed to those agricultural practices which mainly give priority to the maximal economic value of agricultural products. However, what are difficulties that practitioners of organic agriculture have confronted and how have they been solved? This paper describes how a small-holder farmer developed from a self-producing and self-marketing way of production to gradually becoming an entrepreneur-like one. However, such development is mainly individual-centred and the scale is limited, particularly regarding the scope and amount of consumers, a phenomenon happening in most organic agricultural practices. Based on the study, the authors raise several crucial questions that should be seriously addressed in the future, including the nature of vertical and horizontal cooperation and association among organic farmers, the connetion between producers and consumers, and, therefore, the creation of various scales of markets differentiating from the established and dominant capitalist one. In lights of such studies of agrarian economy, we suggest that these questions have their important significance for our understanding of economic activity in practice and in theory.