依類型 族群 主題   
 
 
2021.07.14
台灣原住民族文化園區解說志工參與動機與工作滿意度之研究
族群: 跨族群  
主題: 藝文活動  
作者 劉秋榮
學校系所 國立屏東大學文教事業經營碩士在職學位學程
地點 全臺 全部  
研究內容

本研究以台灣原住民族文化園區之娜麓灣解說志工為研究主題。解說志工是園區提供遊客服務的重要人員,透過導覽解說,讓遊客對於原住民族文化有更深入認識。惟現今各機關均面臨志工流動率高的問題,本研究希冀透過了解園區解說志工參與動機與工作滿意度情形,作為管理單位檢視未來推動志工制度之參考,以增加志工持續留任比率。
本研究主要採取問卷調查與訪談法,發出問卷84份,有效回收73份,填答率約8成7。訪談對象以不同期別之解說志工共計6人進行個別訪談。
根據上述研究方法蒐集資料,歸納本研究結論如下:。
一、園區解說志工之背景:以女性較多,佔54.8%;年齡層以61~70歲為多數,屬於高齡者參與志願服務;教育程度專科/大學以上者佔79.5%,顯示志工大多具備高學歷;職業以退休人員為主,佔61.6%;擔任園區志工年資10年以上者占63.1%。
二、園區解說志工參與動機是多重的,同時具有內在(利己)與外在(利他)的參與動機,而內在(利己)的參與動機大於外在(利他)的參與動機。
三、園區解說志工之工作滿意度,在專業領域及自我成長之工作滿意度較高;夥伴相處、工作環境之滿意度稍低。
依據研究結果提出下列建議:
一、對園區工作夥伴之建議:應將「志工」視為最佳夥伴,雙方是合作關係,攜手將遊客服務做到最好。
二、對園區管理單位之建議:
1. 在服務遊客方面:建立以客為尊的服務措施與態度。
2. 志工管理制度方面:提供高齡友善空間,善用數據分析,訂定合理評量機制。
3. 園區導覽設施方面:應有效改進導覽相關設施。園區車導覽麥克風之品質應盡速改善,並建置APP導覽系統,因應年輕族群之需求。
三、對後續研究者之建議:本研究僅以娜麓彎解說志工為研究對象,建議後續研究可以從不同對象(如展演人員或體驗營服務人員)、不同議題進行研究。
期盼本研究內容能提供園區管理單位作為參考,藉由瞭解志工參與動機與工作滿意度實際情形,修正志工招募、培訓、續解聘制度,改善服務環境條件,以提高解說志工志願服務之意願與能量。

This study focuses on the volunteer tour guides from the Naluwang Zone, Taiwan In-digenous Cultural Park. The volunteer tour guides are important who provide infor-mation and help tourists better understand the center. However, there is a high turnover rate. Therefore, this study aims to explore the volunteer tour guides’ motivation and satisfaction and provide a reference for the management section to lower the turnover rate. The research adopted a questionnaire survey and in-depth interviews. 84 ques-tionnaires were sent, with 73 effective samples, 87% effective samples. Six people were interviewed.
The results are as follows:
1. The volunteers’ background analysis shows that 54.8% are women, and the ma-jority are 61-70 years old, therefore, elderly’s participation in voluntary service. 79.5% of the volunteers have a college degree. 61.6% are retirees, and 63.1% have over ten years of service as volunteers.
2. Most volunteers’ have multiple motivations. The motivations are both for (in-ternal)self-enrichment and (external) help others. Internal factors are more sa-lient than external factors.
3. As for job satisfaction, tour guides show a high degree of satisfaction in the growth in professional knowledge and self-enrichment; low degree of satisfac-tion in interpersonal relationships and job environment.
The suggestions for the findings are as follows:
1. For the Cultural Park and volunteers: the Cultural Park should see volunteers as best partners to work with and optimize the tourist service together.
2. Suggestions for the management team:
(1) For tourist service: adopting a customer-oriented service.
(2) For volunteer management: providing elderly-friendly facility, using data analysis on managing measures.
(3) For tour facility: improving tour-related facility effectively, bettering the audio quality on tour shuttles, creating an App for younger customers.
3. Suggestion for future study: the future study can expand to different personnel in the park, such as performers and service people in different zones and dif-ferent issues.
Hopefully, the study can be a reference for the Cultural Park’s management de-partment. By understanding the motivation of volunteers’ participation and job satis-faction, the Cultural Park can improve the volunteer recruitment, training, and contract; better the working environment, and finally increase the volunteers’ working momen-tum.