依類型 族群 主題   
 
 
2021.05.29
原住民節慶活動發展策略與功能探討: 以賽夏族矮靈祭為例
族群: 賽夏族   
主題: 部落發展、歲時祭儀、神話傳說  
作者 王秀琴
學校系所 明新科技大學管理研究所碩士在職專班
地點 全臺 全部  
研究內容

賽夏族是臺灣極少數原住民人口之一,在臺灣多族原住民的文化中有著屬於自己的特色。五峰鄉大隘村矮靈祭每2年農曆10月中旬就會舉辦,同時吸引許多遊客的踴躍參加,族群祭祀文化活動日益備受社會注意,也使得族群文化逐漸地凝聚與認同。有鑑於此,本文藉以文獻分析、觀察與訪談方法,並以祭典文化理論、文化認同理論與策略發展理論做為探索之依據,探索出慶典發展成功的原因,剖析這發展策略的適切性。因此,本文將從文化政策面向做出發,以原民族群視野做起點,經由部落發展的共識與遊客觀光需求的角度檢視以及對文化產業的認同做主軸,探究賽夏族矮靈祭是否真能夠提升地方觀光產業發展。研究發現為,賽夏族各個姓氏背後所代表都有特別的來源故事,祭典文化將慢慢深入原住民生活,祭祀活動帶給原住民族人有更多的歸屬感與族群認同,儀式讓不同世代的家族成員產生互動。研究結論為,祭典文化發展的價值與慶典文化產業的認同,文化創新策略對於產業經營,都對於族群團結具關鍵性之影響。研究建議為,政府相關單位要重視原住民母語教學的落實,尊重既有族群傳統文化,發揚產業發展打造豐富族群文化特色。期許從慶典中發掘出文化產業經營成功的模式,以做為地方發展觀光的參考之用。

The Saisiat are one of the small indigenous tribes in Taiwan and possess their own unique culture. In Da''aivillage of Wufengtownship, every two years,Pasta’ay (Dwarf Spirit Ceremony)isheld in the middle of lunar October. This particular tribal ceremony has attracted a great deal of public attention whichnot only drawsmany tourists to participate in it but also gradually unites the Saisiat’s identity and culture. Hence, this thesis applies some research methods of literature review, observation and in-depth interview whiletaking these theories of ritual culture, cultural identity and development strategy as its research base. From theindigenous people’s viewpoint, and to begin with the aspect ofculture policies,the purpose of this thesis is to find out whether or not the Pasta’ay can truly enhance the development of local economy by investigating its tribal development, tourists’ demands and cultural identity. It discovers that each family name inthe Saisiat implies a particular original story andPasta’ay influences gradually on the life ofSaisiat. Additionally, the ceremonial ritual and activity of Pasta’ay give the Saisiata chance to interact with different generations which helps to generate a sense of belonging and even constructthe Saisiat identity. As a result, there are crucial elements influencing the tribal cohesion as follows: the development of ceremonial culture, the identity of ceremonial culturalindustry andthe innovative cultural strategies ofcultural industry. This research also suggests that the government should take indigenous language teaching more seriously, respect tribal traditional culture, improve tribal industrial development and enrich diverse tribal culture. Last, hopefully the successful model of Pasta’ay can offer a good reference for local tourist development.