原住民文化節慶活動避免在發展過程中造成扭曲，讓許多人對於每一族群的文化認知不深，但原住民族文化在台灣歷史相當悠久，原住民節慶活動舉辦時是否能讓社會認同文化時，還能夠在發展的同時保有各族群工藝、服飾、語言、建築進而帶給社會和原住民本身的在地文化延續和使命，讓部落傳統工藝和文化創意結合，如何創造屬於原住民文化並能兼具提升文化觀光產業的價值，讓台灣原住民地區提升高度的藝術文化氣息。
以往原住民節慶活動有非常多相關研究多為特定族群的節慶活動，包含特定節慶活動舉行和在地文化，限制了在地居民創意和觀光產業的結合，因此，本研究以設定單一族群排灣族五年祭節慶活動為對象，探討排原住民節慶祭典文化該如何融入在部落觀光發展中，本研究以魅力工學的評價構造法進行深度訪談，探討並歸納排灣族五年節慶活動中原始魅力因子、具體魅力因子及抽象魅力因子，接著以排灣族五年祭節慶活動為例，進行重要度-表現分析法結果，受訪者對於排灣族五年祭節慶活動舉行活動品質各項目覺得重要(M=4.5)，平均滿意度為4.03，顯示排灣族五年祭活動是受到欣賞和尊重，再以狩野模式進行排灣族五年祭活動品質要素歸類，從研究結果發現一元品質佔多數（10項）魅力品質（3項）。本研究結果將可做為各地方舉辦原住民節慶文化活動參考，地方政府舉辦者和地方部落居民，舉辦排灣族五年祭節慶祭典文化產業活動時之參考。
關鍵字：五年祭、排灣族、節慶活動、評價構造法、狩野模式

any people do not have a deep understanding of different ethnic groups’ cultures. Distorted understanding of Indigenous peoples’ cultural festivals should be avoided. The Indigenous cultures have a long history in Taiwan. It is important for Indigenous festivals to be held in a way that deepens others’ understanding, while also preserving their crafts, costumes, languages, and architecture. In this way, Indigenous cultures will continue. Combining tribal traditional crafts and cultural creativity to develop a high-value tourism industry that features Indigenous culture will enhance the artistic and cultural atmosphere in areas where Taiwanese Indigenous peoples reside.
Research on Indigenous festivals abounds. Most of the current literature studies festivals of specific ethnic groups, including specific festivals and local cultures. Combinations of local residents’ creativity with the tourism industry has been restricted. This study focuses on a single ethnic group’s festival, the Paiwan people’s Maleveq, to explore how Indigenous festival culture can be integrated with development of tribal tourism. This study used the Miryoku engineering evaluation grid method to conduct in-depth interviews; this study aims to explore and summarize the original attractiveness factors, the concrete attractiveness factor, and the abstract attractiveness factor of the Paiwan People’s Maleveq festival. The study then conducted importance-performance analysis. The respondents rated all items for festival activities’ qualities as important (M=4.5). The average satisfaction rate is 4.03, which shows that the Paiwan Maleve Festival is appreciated and respected. The Kano model then is relied on to classify the qualities of the Paiwan Maleveq Festival. The results show 10 items in unitary quality and 3 items in attractive quality. The results of this study serve as a reference for the organization of Indigenous peoples’ festivals held in different places; the results should be used as references by local government organizers and tribal groups in holding the Paiwan Maleveq festival.

Keywords: Maleveq festival, the Paiwan people, festival activities, Evaluation Grid Method, Kano model