紅地球有限公司藉著教育、主要節慶、博物館與藝術品市場來推動美洲印第安藝術與文化。紅地球博物館擁有受人尊重的一千四百多件美洲原住民藝術品、陶器、手工編織品、紡織品和串珠手工製品。經由巡迴展覽，使展品的特色廣受好評。例如Deupree 的搖籃板就是永久珍貴的館藏之一。此外，該組織的圖書館資源概括美洲印第安文化領域，館藏以預約方式對外開放。還有，該組織的教育計劃也是全年運行，藉著舉辦展覽、研習會、示範教學和學術討論會來展示印地安的藝術、舞蹈、音樂和文學。從一九八七年以來，紅地球節年年舉辦，吸引世界各地的參賽者與觀眾。一年一度的紅地球節是北美原住民在世界性視覺及表演藝術活動中，規模最大與最受推崇的活動。該活動凸顯美洲印第安文化在地域或國家中的多樣性，為藝術家與參與者提供最高品質的環境與尊重。

Red Earth, Inc. promotes the rich traditions of American Indian arts and cultures through education, a premier festival, a museum and fine art markets. The Red Earth Museum hosts a respected permanent collection of more than 1,400 items of Native American fine art, pottery, basketry, textiles, and beadwork. Exhibits feature widely acclaimed traveling exhibitions, as well as such prized permanent exhibits as the Deupree Cradleboard Collection. In addition, a resource library holds a range of materials on American Indian cultures, which is open to the public by appointment. The organization''s educational programs operate year-round, drawing from exhibits, workshops, demonstrations, and seminars that showcase art, dance, music, and literature. Since 1987, the Red Earth Festival has been held annually, drawing participants and spectators from around the world. Red Earth''s annual festival is the largest and most respected Native American visual and performing arts event of its type in the world. The event highlights the diversity of American Indian cultures in the region and the country, doing so in an environment of the utmost quality and respect for both the artist and participant.