本研究目的在瞭解屏東地區原住民部落居民地方依附與觀光發展態度之現況；以及瞭解地方依附與觀光發展態度之關聯情形。本研究以屏東地區原住民部落居民為調查對象，共計發放500份問卷，取得有效問卷469份，有效問卷率為93%。利用SPSS for Windows 20.0進行問卷資料處理。以描述性統計、因素分析、獨立樣本t檢定、單因子變異數分析和多元迴歸分析等統計方法進行資料分析。研究結果發現：不同年齡、婚姻狀況、教育程度及居住年限於地方依附呈顯著差異；不同性別及教育程度於「認知」之觀光發展態度呈顯著差異。屏東地區原住民部落居民地方依附以「地方認同」構面呈現最高；觀光發展態度以「行動傾向」構面呈現最高。地方依附對於觀光發展態度呈顯著影響關係。

The purpose of this study was to understand the current situation of place attachment and tourism development attitude in the aboriginal village of Pingtung County, as well as the relationship between place attachment and tourism development attitude. In this study, the residents of the aboriginal village in Pingtung County were selected as the survey objects. A total 500 questionnaires were distributed and 469 valid questionnaires were obtained. The effective questionnaire rate was 93%. Questionnaire data processing were performed using SPSS for Windows 20.0. The data were analyzed by descriptive statistics, factor analysis, t-test, one-way ANOVA and multiple regression analysis. The results showed that there were significant differences in the “gender” , “age”, “marital status”and “years of residence ” of place attachment in the aboriginal village of Pingtung County. The results showed that there were significant differences in the “gender” and “education level” of tourism development attitude in the aboriginal village of Pingtung County .The place attach had the highest performance in terms of “Local identity” aspect. The tourism development attitude had the highest performance in terms of “action tendency” aspect. There was a significant impact relationship between the place attachment and the tourism development attitude.