"近年來，社群媒體已經廣泛應用於知識分享互動平臺，然而有關社群媒體知識在原住民族文化分享研究議題中仍缺乏廣泛深入研究。
故本研究以Facebook社群媒體作為知識分享媒介，選擇臺灣原住民族大專學生為研究對象，採用混合式研究方法，透過質化內容分析方法了解知識分享主題類型分布情形，再則以訪談方法進一步探討主題類型分布情形呈現的原因，最後以質化研究結果建立原住民族大專生Facebook社群媒體作為知識分享使用行為意圖模式問卷並驗證分析結果。
本研究共取得364篇Facebook互動資料作為內容分析來源、訪談樣本計8人及問卷樣本計391人。由質化研究建立模式後再經由問卷實證研究結果，質化與量化的兩者混合式研究方法應用在臺灣原住民族大專學生社群媒體知識分享是可行的，可以充分了解原住民族學生在社群媒體知識分享的各種現象。因此，本研究結果提出原住民族大專學生社群媒體知識分享的文章與類目型態分布情形、知識分享行為意圖，以及外部知識吸收與創新資源的蒐集管道。最後，本研究成果可以提供學術界與實務應用之參考。

In recent years social media has expanded its application to interactive knowledge sharing platforms; however, as of yet, there is still a lack of broad-reaching or in-depth research on use of social media for knowledge sharing related to indigenous culture.
Therefore, this study has chosen to use the Facebook social media platform as a sharing medium to focus on the knowledge sharing activities of Taiwanese indigenous college students. The study adopts a mixed research method and uses a qualitative content analysis to gain an understanding of the distribution of knowledge sharing topic categories. Interviews are then used to further explore the reasons behind the distribution of those categories. Finally, the qualitative research results are used to establish an Indigenous Undergraduate Facebook Group to conduct a knowledge sharing behavior intentions model questionnaire and validate the analytic results.
The study obtained 364 Facebook interactions to serve as the data for the content analysis. The interview sample includes eight people and the questionnaire sample includes 391 people. Once the qualitative research establishes the model, the questionnaire is used to validate the results. The qualitative and quantitative combined research method applied to Taiwan indigenous college student social media sharing is a feasible approach and can provide a rich understanding of different phenomenon regarding social media knowledge sharing of students. The results of this research describe the situation surrounding the distribution and categories of articles shared on social media by indigenous college students, including knowledge sharing intentions, outside knowledge absorption and gathering channels for innovative resources. The results of this study can serve as a reference for academics or practitioners.