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2017.07.12
遊客對原住民部落觀光旅遊動機與體驗之研究─以屏東縣三地門鄉原住民部落為例
族群: 跨族群  
主題: 學術研究、觀光旅遊  
作者 高靜堯
學校系所 國立屏東大學體育學系碩士班
地點 屏東縣 三地門鄉    
研究內容

"本研究目的在瞭解遊客對屏東縣三地門鄉原住民部落觀光旅遊動機與體驗之現況,並分析遊客不同個人社經背景變項在原住民部落觀光其旅遊動機與體驗之差異情形,最後再探討旅遊動機與體驗之影響情形。本研究透過問卷調查法,以前往屏東縣三地門鄉原住民部落觀光之遊客為對象,以便利抽樣法現場回收,收回有效問卷共500份,利用SPSS 22.0統計軟體作為資料分析工具,所得資料經信度與效度分析、描述統計、獨立樣本t檢定、變異數分析、雪費事後比較、皮爾森積差相關係數與典型相關分析等方法進行資料分析,所得結論如下:
一、遊客主要以女性、年齡為21-30歲、婚姻狀況為未婚、教育程度為大專院校、職業為服務業、每月平均收入為20,001~30,000元及居住地為南部居多。
二、遊客其旅遊動機強弱程度依序為生理動機、文化動機、地位與聲望動機、人際動機。
三、遊客其體驗強弱程度依序為情感體驗、行動體驗、關聯體驗、思考體驗、感官體驗。
四、遊客之「教育程度」、「每月平均收入」和「居住地」在旅遊動機的部分構面上達顯著差異。
五、遊客之「教育程度」、「每月平均收入」和「居住地」在旅遊體驗的部分構面上達顯著差異。
六、遊客前往屏東縣三地門鄉原住民部落觀光其旅遊動機與體驗達正相關。

The purpose of this study was to investigate the tourism motivations and experiences of the tourists to aboriginal tribal sightseeing in Sandimen Township, Pingtung County, analyzed the differences of demographic variables on the tourism motivations and experiences of the tourists to aboriginal tribal sightseeing, and impacted among the tourism motivations and experiences of tourists in sightseeing of aboriginal tribes.
This study utilized the questionnaire survey for data collection. The research subjects were the tourists who gone to aboriginal tribal sightseeing in Sandimen Township, The questionnaires were delivered out in convenience sampling in situ recovery and collected 500 valid questionnaires, and used SPSS 22.0 statistical software as a data analysis tool, and the collected data were analyzed by reliability and validity analysis, descriptive statistics, independent-samples t test, analysis of variance, scheffee''s posterior comparisons, Pearson product-moment correlation, and cannonical correlation Analysis. The results were as follows:
1.The tourists were mainly females, aged 21-30. Their marital status was unmarried. Their education levels were largely graduates of colleges.
Their occupations were mostly service industry. Their average monthly income was 20,001 to 30,000 NTD, and Their place of residence were mostly Southern Taiwan.
2.The degree of tourism motivations of the tourists were ranked as physical motivation, cultural motivation, status and prestige motivation, interpersonal motivation.
3.The degree of tourism experiences of the tourists were ranked as feel experience, act experience, relate experience, think experience, sense experience.
4.There were significant differences of the tourists at the tourism motivations aspect among different educational levels, average monthly income and place of residence.
5.There were significant differences of the tourists at the tourism experiences aspect among different educational levels, average monthly income and place of residence.
6.The tourism motivations and experiences of the tourists who gone to aboriginal tribal sightseeing in Sandimen Township, Pingtung County were positive relevance.
"
http://handle.ncl.edu.tw/11296/ndltd/01203539016480559395