文化商品化向來是一項深具挑戰性的工作，商品化的過程很容易陷入文化廉價化的陷阱。在另一方面，台灣的原住民文化長期以來在外來強勢文化以及現代化的潮流下逐漸式微，如何讓這些文化資產得以在式微的危機中保存、活化與新生，是另一項挑戰。若能以傳統的文化元素為基礎，藉由轉化與創新的思維，配合適當的模式與策略來推動，或可對此困境有所突破。本研究針對南投縣信義鄉的布農族部落文化元素，進行了整理與分析，並提出了原民文化傳承的永續發展架構。在此架構下針對布農族部落文化中的各項元素，提出了初步的商品化構想與可能的推動策略，研究所提發展架構與策略建議，可作為後續研究以及相關之政策之參考。

The preservation of cultural heritages is an important but challenging task. The Taiwanese aboriginal culture is diminishing due to the impacts of the external cultures and the threats of modernization. It is important to identify the effective strategies to preserve, revitalize and potentially reinventing those precious cultural heritages. In order to transform the elements of the traditional culture into values, it requires the integration of innovative commercialization models and strategies to succeed. This analyzed the cultural elements of the Bunun Tribe in the Hsin-Yi Township of the Nantou County. Based on the analysis, this study proposed a sustainable development model which integrates the commercialization and culture preservation objective. This study also discussed the potential commercialization strategies. Although the risks and difficulties are unavoidable, the results of this study could be a reference for related organizations and people.