[ 摘要 ]

台灣雖無寬廣的幅員與豐厚的資源，但在地理、文化與人文各方面，其地形多樣、緯度適中、氣候溫和、交通方便、經濟繁榮及自然生態等，對觀光產業發展，俱備了獨特的潛力與資源，若能善加整合與推廣，將更能提升台灣觀光產業競爭力；大溪，位於桃園北區，是一依山傍水的小山城，早期居民多屬平埔與泰雅族，清初時期則有福建漳州人移居此地；發展至今，已然成為以漳州居民為主，並融合其他族群之具多元文化特色的鄉鎮，其發展觀光，已具一定基礎，若能整合豐富的文化資產、結合地方特色，定能再提升地方產業規模、促進地區繁榮、創造地方與居民最大效益，而此亦為政府與民眾應共同努力的方向。

本研究係針對大溪居民對地方文化產業活動參與動機進行探討，區分居民人口統計變項、社區意識、對文化活動效益認知等參與動機諸構面進行研究，採問卷調查方式，以年滿18歲以上居民為研究對象，於2007年12月實施前測，對獲得資料進行檢驗與問卷修訂後，2008年2月份發放正式問卷計350 份，回收有效問卷327 份，有效回收率達93.4％；以描述性統計、多變量變異數分析、變異數分析、相關分析、迴歸分析等方式進行統計分析，探討各構面之關聯性。

經研究發現人口統計變項中教育程度、宗教信仰、居住時間等三項，與社區意識達顯著影響，性別、年齡、教育程度、職業、居住時間等五項與參與動機達顯著影響，教育程度、宗教信仰、婚姻等三項與效益認知達顯著影響，社區意識與效益認知間為顯著正向關係，社區意識與參與動機間為顯著正相關，效益認知與參與動機間亦為顯著正相關；依此擬定對應建議做成結論，提供活動舉辦與後續研究參考。

[ 英文摘要 ]

The island of Taiwan may not be large in size or abundant in natural resources, but from a cultural and geographical perspectives, it is unique in its own way. With a variety of terrain, fair weather, and convenient transportation all around the island, it has the potential and resources for developing tourism. If we could further integrate these unique elements into the industry, we could raise the competitiveness of the tourism in Taiwan. Dasi is a small town located in Northern Taoyuan County. In its early days, its residents consisted mostly of aborigines. Further on during the Ching Dynasty, immigrants came mostly from Jhangjhou of Fujian. Today, it has developed into a town with a combined variety of cultures succeeding in tourism. However, if its cultural assets and local culture could be integrated into tourism, it could raise the bar for the industry and create the largest benefits for the residents. Therefore, this is the direction in which the government and people should collaborate on.

This research is based on questionnaires from the adult residents of Dasi in terms of the variables of vital statistics, sense of community, participating motivations, and perceived benefits of cultural activities. The pre-test questionnaires were distributed in December of 2007, while the formal distribution of questionnaires was in December 2008. A total of 350 questionnaires were sent out, with 327 received, reaching a return rate of 93.4%. Descriptive Analysis, multivariate analysis of variance, ANOVA tests, Correlation Analysis, and Linear Regression were used in analyzing the data.

The research found that the level of education, religion, and duration of residence are noticeable effects on the variable of the sense of community. The gender, age, level of education, occupation, and duration of residence are noticeable effects on the variable of the participating motivation. The level of education, religion, and marriage are noticeable effects on the variable of the perceived benefits. The sense of community has noticeable positive relations with the perceived benefits and participating motivations. The perceived benefits and the participating motivations are interactive with the noticeable positive relations as well. This paper ends with the recommendations for future research and holding of events based on the findings of the study.