[ 摘要 ]
部落生態旅遊，乃強調部落自主，並以生態永續與改善部落經濟為目標之觀光發展型態。新竹縣尖石鄉的司馬庫斯部落以共同經營模式，推動部落的觀光事業漸有成效。但在近年來幾乎所有原住民部落都在發展觀光的狀況下，其所謂的「部落生態旅遊」產品內容為何?本研究以司馬庫斯部落為個案，採取深度訪談、參與觀察與問卷調查的方法來進行資料的蒐集，以當地原住民與遊客不同的角度詮釋部落生態旅遊產品內容，並比較兩者的知覺。當地原住民以立意抽樣進行深度訪談，遊客則以便利抽樣進行問卷調查。
深度訪談得知，司馬庫斯居民認為所謂的部落生態旅遊，為自然生態與部落文化體驗。然而研究結果顯示，造訪司馬庫斯的遊客認為部落生態旅遊應以自然生態為主軸，不到半數的遊客期望體驗部落文化，目前文化體驗的部份，遊客對部落導覽解說與部落歷史解說滿意度高，但風味餐與體驗部落民宿滿意度較低，
遊客對特殊與傳統的食物、傳統建築與部落實際的生活情形是不清楚的，建議部落應加強生態解說、增加彼此互動機會，增加原住民日常生活型態的介紹，以減少產品知覺的差異，增加遊客滿意度。

[ 英文摘要 ]
Tribal ecotourism is a tourism type that emphasizes sustainable development, eco-nomical benefits, and local control. Located at the Jensu in Shinchu county, the abo-riginal tribe of “Smangus” has adopted a community operating system in the recent years, and it has attracted an increasing number of tourism to the village. In the past few years, almost all the aboriginal villages in Taiwan have developed or intended to de-velop tourism. The study aims to understand the meaning of “tribal ecotourism” from the perceptions of aboriginal residents and tourists. The study adopted case study re-search method, and used interviews, observation, questionnaire survey to collect the data. In the in-depth interviews with local aborigines, the purposive sampling method was used, and the convenient sampling was used in the tourist survey.
The results of the in-depth interviews showed that the Smangus residents think that the so-called tribal eco-tourism is to provide tourists both natural and cultural experi-ences. However, the survey results indicate that the tourists visiting Smangus expected to experience mainly relating to the natural resources. Less than half of the tourists in-terviewed expected to experience the tribal culture. Currently, the village provide tour-ists some cultural experiences, including tribe tours, story-telling in the church, abo-riginal cuisine and B&B. The tourists who participated in tribe tours and story-telling in the church indicated a very high satisfaction, but much less tourists were satisfied with the local cuisine and the lodge. The results showed that most tourists had little knowl-edge on the daily of aborigines currently. The study suggests that the tribe should em-phasize the interpretation on both its natural environment and the daily life of the abo-rigines today, and increase the opportunities to interact with tourists.