[ 摘要 ]

觀光產業興盛是全球趨勢，台灣具備豐富的觀光資源，其中尤以日月潭為一具指標性的觀光景點。

日月潭雖因九二一地震提升為國家級風景特定區，由中央直接管理，但因地處南投縣政府之轄區，且其特殊的地理景致，有山林亦有湖泊，使得日月潭國家風景區的治理出現多頭馬車的情況。本文的研究目的即在探討日月潭國家風景區的最適發展治理策略，試著從網絡及治理的途徑分析目前日月潭的現況，並針對日月潭國家風景區進行SWOT分析，同時參考杭州西湖經驗作為借鏡學習，以期進一步提升日月潭觀光的質與量，朝向國際級旅遊景點邁進。

本論文研究結論之政策建議如下：1、提昇相關單位間的溝通協調整合。2、訂定完善法規切實執行日月潭綜合保護。3、全面性的交通配套措施。4、設計豐富遊覽路線，加強與外縣市結盟。5、推出邵族歌舞及神話故事展演。6、積極舉辦論壇、研討會及相關人員的教育學習。7、全面實施全球化、國際化的行銷發展。8、以時間、空間及環境的可持續發展為目標。

[ 英文摘要 ]

The tourist industry is flourished growing in recent years around the world. In Taiwan, there are diverse and rich natural resources for tourism. Sun Moon Lake is the most well-known and important top tourist destination.



After the destroy of the devastating earthquake, Sun Moon Lake got more attention from the central government, also taking over the governing position after the earthquake. But the Sun Moon Lake is also in the Nantou district. Therefore, this dilemma is that the central government having the official authority and the local governments with the location power govern this area at the same time. The responsibilities and accountabilities of governing are dispersed and blurred. This research aims to reveal the proper developing and governing strategies via a network approach analysis. Furthermore, it is proceed with SWOT analysis and refer to the counterpart of the Westlake in China.



The conclusions of this research are as the following: 1. Integrating governance by frequent communication between different levels of authorities. 2. Specific regulations for the protection of Sun Moon Lake scenic area. 3. An entire policy and solution of transportations. 4. Designing more attractive and wealthy tourist paths and allying with other counties. 5. Promoting the aboriginal cultural of Thao tribe. 6. Actively holding conferences, seminars, and training the related workers. 7. Global marketing of Sun Moon Lake. 8. Focus on the sustainability of Sun Moon Lake.