日常生活美學、文化創意產品興盛，消費者購買動機早已從古時的滿足生理需求晉升為心靈、質感與文化的體現。文化創意產品特殊的療癒力、傳達給人們的溫度、故事與富含創意的細節、巧思更是現今物質世界中獨特的存在。然而台灣文化元素中重要的本土原住民文化，擁有悠久的傳統工藝、圖騰與元素，是兼具自然風情、文化與歷史故事的結晶。

文化創意產品強調物品的獨特性，融入原住民元素的產品更能表現出臺灣最初的自然與傳統文化，並傳達在地深層的故事，將文化具體地透過創意呈現。本研究首先蒐集相關文獻與圖像，再以圖像分析法解析臺灣原住民刺繡圖紋，並以深度訪談法了解相關領域之專家與一般消費者對臺灣原住民刺繡元素運用於文化創意商品的看法與見解。最後歸納出研究結果與建議之重點為以下：

（一）原住民刺繡元素運用於文化創意之產品，需與受眾、消費者產生良好的共鳴、增加商品與人的生活關聯性，可訂定目標客群、主要受眾，並了解現今時尚、生活樣貌、流行元素，將目標族群的喜好、生活風格納入設計的考量。
（二）原住民刺繡元素運用於文化創意產品在文化傳遞方面，商品可透過品牌、展覽方式做更有效、全面性的理念與文化闡述，更可以在商品使用方法與品項的選擇上與欲表達的文化做關聯性的設計構思；商品可與影音作品相輔相成，透過影音、媒體將文化的故事更完整、有效的訴說並增加曝光度。
（三）原住民刺繡元素運用於文化創意產品可發展成手作體驗或DIY材料包，在文化傳達面可使受眾透過體驗、自己動手做來增加與商品的回憶與記憶，受眾更可透過親身的參與，沉浸於文化的氛圍之中並達到療癒效果。

In an era of common aesthetic values and prominent cultural and creative products, motivated buyers have long turned from biological needs and find themselves in search of mental, qualitative, and cultural incentives. Cultural and creative products appeal to people for they irreplaceably provide comfort, warmth, stories and even inspirations.
The aboriginal cultures of Taiwan contain abundant sources of craftsmanship and totemic elements, carrying within the natural, cultural, and historical aspects of the island.

By importing aboriginal elements, cultural and creative products can better embody Taiwanese native culture and convey, on a more profound level, the creative aspect of culture. This research collects relevant documents and images which undergoes image analysis in regard of aboriginal clothing and embroidery patterns. A variety of products are designed utilizing the acquired patterned, which leads to interviews with specialists and everyday consumers to survey opinions regarding the utilization of aboriginal embroidery patterns. Conclusions and further suggestions are drawn as below:

(1)Utilization of aboriginal embroidery in cultural and creative products requires positive connection with consumers and associating the products with everyday life. By setting target customers and audience, comprehending fashion, lifestyle, and popular culture elements, one puts into consideration the preference and lifestyle of the target groups.

(2)Utilization of aboriginal embroidery in cultural and creative products can best and most conclusively convey cultural ideals through exhibition. This allows products to be supported by audio and visual media, creating wholesome and effective exposures.

(3)Utilization of aboriginal embroidery in cultural and creative products on handcrafts or DIY kits, which allows firsthand experience to augment the memorial and significance of products. Furthermore, hands-on participation inserts oneself in cultural ambience that provides comforting effect.