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2021.07.08
原住民搭乘航空器出境旅遊之選擇因素研究-以新竹縣尖石鄉原住民為例
族群: 跨族群  
主題: 交通運輸  
作者 邱愛婷
學校系所 中華科技大學航空運輸研究所
地點 新竹縣 尖石鄉    
研究內容

隨著科技時代知識的進步,經濟的成長及網路全球化的影響,原住民部落族人雖居住於較偏僻的原鄉地區,但因現今網路資訊發達快速便利,生活及知識水準也大幅提高。許多原住民族人,對於搭機體驗及出國觀光旅遊的意願也越來越高漲。但因近二年來的新型冠狀肺炎(COVID-19)的衝擊下,影響搭機出國,觀光旅遊業等多項觀光產業有著多種悲觀情境的推演,政府及企業針對疫情的影響作出應變策略及處理措施,並且加緊防疫抗戰。在面對新型冠狀肺炎疫情影響下,族人仍然不失去將後疫情平穩時,能再搭機出國旅遊的期待。
故本研究想探討原住民族人對於搭乘航空器出境旅遊之選擇因素考量為何。此研究係以深度訪談方式與半結構式問卷來蒐集相關資料,藉此透過與受訪者的訪談對話,加以分析及了解原住民族人其選擇因素考量,資料彙整結果如下:
第一、原住民族人搭乘航空器旅遊外在選擇因素中其衛生安全為最優先選擇。
第二、原住民族人搭乘航空器旅遊內在選擇因素中其預算花費為最優先選擇。
第三、原住民族人的預算花費與旅遊行程考量對於搭乘航空器出境旅遊具有顯著影響。
第四、原住民族人的職業和教育背景對於搭乘航空器出境旅遊之體驗具有顯著差異。

With the advance of technology, growth of the economy, and the impact of globalization, the knowledge and the life of quality of the aboriginal increase significantly, even though living in some rural area.
For many aboriginals, the willingness of flight traveling and tourism increases gradually. However, it is projected pessimistically for the tourism industry due to the impact of COVID-19 for the past two years. The government and businesses are also making strategies and measures to respond to the impact of the pandemic. Nevertheless, the aboriginals do not lose the expectation of taking a flight to travel abroad whenever the COVID-19 is under control.
Consequently, this study - traveling out of the country through aircraft for special ethnic groups focuses on the determination factors. With the in-depth interview and semi-structured survey collection data analysis, the results are summarized below. First, safety and health is the top priority of outward travel determination factors for the aboriginals. Second, expense budget is the top priority of inward travel determination factor for the aboriginals. Third, there is a significant impact between expense budget and traveling schedule. Lastly, there is a significant travel experience difference between the profession and education background of the aboriginals.